Global Expansion
My career has taken me across three continents - North America, Europe, and APAC - exposing me to a wide variety of industries and cultures. This experience has given me a unique perspective on the complexities of global expansion. I'm adept at supporting strategic international growth and establishing the frameworks needed to succeed in new markets.
At Wunderman Thompson MAP, I was part of the leadership team that managed a 200% growth in employee count and established a best-practices model for opening international offices - the first one located in Toronto. This framework was successfully replicated to launch new offices in Bangkok and Lisbon. From managing stakeholder relationships across five countries at Viasat to driving the opening of a new studio in New York for Binyan Studios, my experience has prepared me to tackle the logistical and cultural nuances of expanding your business globally.
Larisa Andrei
Head of Digital Experience, 3Shape